As Market Development Director at Pragmatic, Josh leads on cutting-edge circular economy projects demonstrating how novel flexible electronics can help address global challenges and create a more sustainable future. With a background in Electronic Engineering, Josh has experience of bringing new technologies to market, and expertise in intelligent packaging innovations that enable circularity through recycling, reuse, automated sorting, and traceability.

Project lead of TRACE (Technology-enabled Reusable Assets for a Circular Economy), a 2-year UKRI funded project through Smart Sustainable Plastic Packaging grant looking to overcome the challenges in transitioning from single-use to reusable packaging through digitalisation and low-cost RFID.